Texture and color are two elements we strive to capture through words, photos, and videos. Yet, sometimes, an in-person experience is the only way to truly grasp a product’s potential. That’s exactly what happened when Design Milk visited Roland DG’s headquarters. Familiar with the brand’s reputation for cutting-edge wide-format printing, we arrived expecting innovation – but left completely inspired by the endless possibilities this technology offers.
Examples of applications using the Dimensor S printer and DG DIMENSE technology
Roland DGA Headquarters in Irvine, California
At the heart of our visit was Roland DG’s Dimensor S printer and its groundbreaking DIMENSE technology. This powerhouse duo is redefining how we approach surfaces, enabling the creation of elevated textures on artwork, wallcoverings, flooring, and beyond. As Kitt Jones, Business Development and Co-Creation Manager at Roland DGA, aptly put it, “When you think about it, everything is a surface.” To prove his point, Jones pulled out a cowboy hat – yes, a hat – printed with DIMENSE technology, earning a round of chuckles from the room.
Yes, even a sink is a surface.
A surface as small as a the handles of cutlery can be transformed through Roland.
But beneath the humor lies a profound truth. When you truly consider Jones’ words, the possibilities begin to unfold. This technology isn’t just about making textured wallpaper; it’s about redefining the very concept of what a surface can be and transforming that. With this technology, you can turn flat, two-dimensional artwork into tactile, three-dimensional masterpieces. For illustrators and artists, this means unlocking a new realm where exacting colors and layered textures breathe life into their creations.
Artwork by Jaime Derringer, founder of Design Milk, gains added depth and dimension when brought to life with the Dimensor S.
Israel-based design studio Embo used the Dimensor S printer to craft textured wallcoverings, ceilings, and floor graphics for the Uma Thuma restaurant, making it into a uniquely memorable dining experience.
For interior designers, the opportunities are even more exciting. Imagine crafting bespoke wallcoverings for clients who crave something one-of-a-kind. Whether it’s bold, graphic prints or subtle textures like grasscloth or shiplap paneling, this technology can instantly elevate a space – all while saving time and cutting costs compared to traditional methods.
Textured metallic ceilings draw the eye upward, inviting guests to take in the restaurant’s entire ambiance.
A flowing graphic on the floor elegantly defines the bar seating area.
Concrete becomes a canvas for digitally created designs
And it doesn’t stop there. Texture printing can turn even raw materials into extraordinary focal points. By using digitally printed texture molds created with the Dimensor S, you can turn an unremarkable wall – whether indoors or out – into a striking, intentional design feature. From backyard patios to commercial facades, the possibilities are limitless.
The roll of freshly printed artwork, hot off the press
An office wall gets a colorful update by Embo
Up close textures
Roland DG’s gold media adds a layer of dazzling metallic details in this mural by Embo.
Our day with Roland DG revealed that the future of printing goes far beyond ink. It’s about reimagining surfaces and transforming how we interact with the physical world. While Roland DG showcased the incredible capabilities of the Dimensor S and DIMENSE technology, it’s the visionaries of the design world – artists, designers, and makers – who will truly push its boundaries, unlocking its potential to revolutionize how we create and experience spaces.
For more on Roland DG, visit rolanddg.com.
