We have some bad news for fans of real estate reality TV: Ryan Serhant’s upcoming Netflix show won’t run until next year at the earliest.
Filming is expected to wrap up in October for the show, which follows agents at Serhant’s eponymous brokerage. The project is moving forward under the working title of “House of Serhant”, although sources familiar with the matter say the name could be subject to change. The title appears on staffmeup.com, a job site for production staff.
A source told The Real Deal the show follows Serhant and his agents as he builds the agency.
“It’s not ‘Million Dollar Listing,’” they said. “It features everybody.”
A source confirmed to TRD that agents are getting paid to appear on the show but declined to comment on how much. Agents on “Million Dollar Listing: New York”, which followed a small cast of agents, paid its stars $10,000 per episode.
The show has not been impacted by the writers’ strike, as reality producers are non-union, according to the Los Angeles Times.
Ryan Serhant launched his eponymous brokerage in 2020 after a 12-year career at Nest Seekers, nine of which he spent as a regular cast member on “Million Dollar Listing”. Serhant’s firm was one of the fastest growing brokerages in New York last year in terms of sales volume and recruitment, finishing sixth on TRD’s ranking of Manhattan brokerages, with $540 million in on-market, sell-side deals in 2022. Serhant recruited a net gain of 128 agents last year and opened a second New York City office in June.
The firm this spring expanded to six more markets along the East Coast but has since suffered some setbacks. The firm was sued over its expansion into Pennsylvania and Florida, and has since seen two high profile departures when The W Team left in July and agent Loy Carlos left earlier this month.