HanesBrands is weighing a potential sale of its Champion brand, the company announced Tuesday.
As part of a strategic review, for which HanesBrands has tapped Goldman Sachs as an advisor, its board will consider a range of options, including a strategic transaction as well as continuing to operate the brand.
Decades after its heyday in the 1970s as an outfitter for the National Football League, Champion has seen a comeback in recent years driven by nostalgia trends among consumers.
In addition to Hanes and Champion, HanesBrands also owns comfort wear brand Bonds.
How Champion Hit the Fashion Jackpot
The century-old brand best known for basic gym attire is experiencing an unlikely revival as it benefits from the rise of throwback culture and streetwear.