How A Self-Help Book With No Publisher And No Brick-And-Mortar-Bookstore Presence Sold Over A Million Copies

TikTok, that’s how. With The Shadow Work Journal, Keila Shaheen has become “perhaps the first self-published nonfiction author to break out in a big way on the platform, a feat she accomplished by fully harnessing its potential not just for marketing, but for direct sales.” – The New York Times

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