NOOM’s HELLO Furniture Collection Is as Much Furniture as It Is Art

Launched as part of the exciting “Ukraine Design Brands” joint exhibition that took place during Milan Design Week 2024, NOOM’s HELLO collection is playful furniture that remains sophisticated. Located in the exhibition that was supported by the Embassy of Ukraine in Italy, the latest seating collection, designed by Denys Sokolov, features a chair, a low chair, a three-seater sofa, and two coffee tables.

Three chairs in yellow, gray, and red placed against a textured beige wall in a modern interior setting.

HELLO Chair

With its striking curves and bulbous design, the HELLO chair can’t be ignored, as it resembles art as much as a piece of furniture. With rounded angles and an organic shape, the chair is as satisfying to sit in as it is to gaze upon, thanks to solid support of the deep seat and backrest. With hopes of one day becoming a collectible, the HELLO chair’s attention to detail and space-defining capabilities have it well positioned to meet that goal.

Two chairs in gray and red placed against a textured beige wall in a modern interior setting.

HELLO Chair

Three stacked modern chairs in beige, mustard, and rust colors.

HELLO Chair

A modern red chair with a curved design positioned against a textured beige marble wall, with vertical stripe patterns to the side.

HELLO Low Chair

Sitting on shorter legs than its counterpart, the HELLO Low chair is equally appealing. Its design is expressive, providing vibrancy and fun geometries to any space it occupies.

A modern red chair with a curved design and two dark wood coffee tables positioned against a textured beige marble wall, with vertical stripe patterns to the side.

HELLO Low Chair + HELLO Coffee Tables

A modern living room setup featuring a red sofa and a matching chair with two dark wood coffee tables, against a textured beige wall.

HELLO Chair, HELLO Sofa + HELLO Coffee Tables

Rounding out the new collection’s seating is the three-seater HELLO sofa. Inviting and full of style, with the same distinctive silhouette as the rest of HELLO, the sofa’s design is full of unique character.

A modern red sofa with a curved design and two dark wood coffee tables positioned against a textured beige marble wall, with vertical stripe patterns to the side.

HELLO Sofa + HELLO Coffee Tables

A modern living room setup featuring a red sofa and a pair of matching chairs with two dark wood coffee tables, against a textured beige wall.

HELLO Chair, HELLO Sofa + HELLO Coffee Tables

Alongside HELLO’s statement seating are three sculptural coffee tables with the same gently rounded shape and charm from every angle. Available in three heights, the ashwood tables can be finished in wood with wooden veneer tabletops in black stain, brown stain, or natural.