Fashion public relations conglomerate The Independents announced Wednesday that it acquired Paris-based documentary production company Terminal 9 Studios, a move meant to expand the groupâs content and entertainment capabilities.
Founded by Claude Lacaze in 2013, Terminal 9 Studios specialises in long-form storytelling for luxury brands; it has worked with clients including Dior and Mugler. The previously independent production companyâs flagship series, âInside the Dream,â follows the design processes of Lucia Silvestri, creative director of high jewellery at Bulgari, and is available on Prime Video. Under The Independentsâ ownership, Terminal 9 Studios hopes to expand its collaborations with partners across the fashion PR giant, with Lacaze remaining as chief executive.
âLong-form documentaries offer an opportunity to explore brand narratives in a more nuanced and emotionally resonant way,â Lacaze said in a statement. âWith The Independents, weâre excited to deliver a fully integrated approach â connecting powerful storytelling with strategic amplification across communications and experiences, in collaboration with our partners across the group.â
Terminal 9 Studios is The Independentsâ latest acquisition in a fast-growing portfolio of 19 global agencies, including PR firm Karlo Otto, creative agencies Kitten Production and Bureau Béatrice and design studio 2×4. Just last week, it announced it was backing PR firm Lucien Pagèsâ joint venture with AIPR. In March, the Banijay Group- and Towerbrook Capital Partners-backed PR giant launched an incubator programme to support emerging talent, entrepreneurs and creative agencies.
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