US Audience Demand For Foreign Language Shows Cools


The globalization of content consumption is well known. We have seen this particularly in the US where the share of audience demand for non-English content has ballooned over the past several years. However, in the first quarter of this year, there has been a reversal of these long-term trends. 

In Q1 2024 the share of audience demand in the US for foreign language shows was 13.6%, which is smaller than the share of demand for non-English shows in the past two years. There has been a similar drop in demand for foreign language films as well. Has this long-term growth trend finally hit a ceiling?

If we dig into the data at a more granular level we can see that the U.S.



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